AIR JORDAN_SPEC.

DUAL THREAT_

_We set out to bottle the energy of two rising icons—Zion’s power and Luka’s finesse—and pour it straight into the screen. Shot in stark blacks and searing reds, the film slams live-action bursts of speed, animated player effects, and glitch-cut transitions that hit like a crossover.

_The Zion 3 comes off the floor in a speed burst of color effects; the Luka 1 threads through a maze of color trails. Every frame flexes Air Jordan’s heritage of flight while proving the next generation is already airborne.

_Services:

Creative direction

Concept development

Visual production

post production

content creation